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The entire planet is experiencing unprecedented hot temperatures. One obvious way to beat the heat is to get into the shade.  Have you ever wondered why it’s actually cooler in the shade and that not all air temperature around you feels the same?

When you’re out in the sun, you’re exposed to two types of radiation: ultraviolet (UV) radiation and infrared (IR) radiation. UV radiation is what causes sunburns, while IR radiation is what makes you feel hot.

Shade blocks both UV and IR radiation, which is the simple reason why it feels cooler in the shade. In fact, studies have shown that the air temperature in the shade can be up to 15 degrees cooler than the air temperature in direct sunlight.

We recommend The Crescent beach tent as a great way to stay cool and comfortable on hot days, particularly if you want to spend a long day at the beach, or even just an entire afternoon.. The tent’s large canopy provides excellent shade, and the open sides allow for excellent airflow. The tent is rated for the highest UPF 50+ sun-safe protection.

The other important thing to consider is why it’s so hot this summer and why the record-breaking temperatures. If you are thinking it’s due to climate change and global warming… bingo! You are spot on. I’m not going to ramble on about it but if you  are curious how our consumer habits impact the environment… click here!

So, if you’re looking for an eco-friendly way to stay cool on hot days, the Blacks Beach Originals The Crescent beach tent is definitely the perfect option. Made from sustainable ReCanvas it’s lightweight, portable, and easy to set up so that you can have shade with you whenever you need it. Plus, it provides excellent airflow, so you can stay cool and comfortable all day long.



BBO Co-Founder

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