In a recent BBC article entitled “Surf champion Lucy Campbell says her sport must be greener” the British surfing champion notes that while the sport is traditionally associated with being in harmony with nature it’s actually not. Article authors Claire Marshall and Malcolm Prior point out that the average surfer has a 50% greater carbon footprint than the average person. The article also points out that it’s up to brands to offer sustainable options for consumers and make the technological efforts needed to make that happen. We couldn’t agree more.
Lucy Campbell goes a step further putting her money where her mouth is:
“Ms Campbell said she would now only work with or accept sponsorship from brands with a clear sustainability ethos.
“It’s often hard to turn down a big pay check, if they’re a brand that isn’t sustainable, but it’s definitely more worthwhile in the long run,” she said.”
Bravo!
